Saturday, May 23, 2009

Video Gaming Outperforms Movie-going

A report released by market research firm NPD Group shows that the percentage of American video game players (63%) now outnumbers those who have gone out to the movies in the past six months (53%).



According to DMW, the the survey found that one in three gamers bought a console or portable game over the past 12 months -- up 7% on the prior year, while 10% of U.S. consumers played video games on a social network, and 5% paid to download a video game from the Web -- up 2% from last year. Video games now account for one-third of the average monthly consumer spending in the U.S. for core entertainment content, including music, video, games. And while
sales of physical gaming products still account for the bulk of consumer spending on video games, digital downloads and other delivery and game-play formats are also rising in popularity.

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