Monday, May 25, 2009

Music Film Cross-Over

I've been saying for as long as anyone can be bothered to listen that the Music Industry stands to be the biggest unintended beneficiary of the Soccer World Cup. 2 billion people will be watching their edited highlights to an African beat - and then hopefully they'll go on line to try to find more of that South African music for themselves.

And so how can film benefit from this cross over? Very easily apparently. Check out these black cab sessions: load up a couple of musos in the back of a London cab, get them to perform live and unplugged and then post it on You Tube. It's great theatre!

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