Monday, May 18, 2009

Green Film London

This morning I attended a presentation by Film London on their new Green Screen Programme. Green Screen identifies key action areas that are likely to have the greatest impact in dramatically decreasing the environmental impact of screen production - both on location and in the studio. Film London has shrewdly realised that going green not only saves money, it's also a huge marketing opportunity.....



As well as providing a user-friendly and practical guide to going green, The Film London site also offers productions a way to identify how much carbon and waste they produce, and where best to make reductions. Cross reference with this Guardian story about the mobile phone application that also helps you measure your carbon footprint. Cool, really......

Why this interest? Well, given that much of KZN's production comes because of its natural locations - and wildlife - I've included a strong environmental thrust in the Strategic Plan.

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