Who said that there's no creativity in TV commercials??
In the following tv commercial for Honda, there are no computer graphics or digital tricks; everything that you see happens in real time. Your eyes are not deceiving you. The recording required 606 takes and the production team took three months to get it just right. It cost 6 million dollars to make.
More importantly for Honda, it's viral marketing at its finest. I received it via the email, from a friend, at no additional cost to Honda. I'm also posting it here, again for free.
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