No to Product Placement?

Again the challenge of how to retain control and monetise digital media: YouTube is apparently reminding the producers of some of its most populat videos that, according to the YouTube terms and conditions, product placement is not allowed.

"We have a policy, and if we discover they are embedding stuff we will definitely let them know," Tom Pickett, YouTube's director of online sales and operations, told Mediaweek.

Google (which owns YouTube) itself sells advertising against the videos uploaded to YouTube, and therefore views Product Placement - or "user-secured form of advertising" as competition......