Online Video Viewership

DMW notes a report from market research company comScore, that U.S. Internet users watched a record 14.3 billion online videos during December, an increase of 13% from the previous year. YouTube again leading the way with nearly 6 billion streams, or 41% of all U.S. video traffic. A record nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December, with YouTube attracting 100 million viewers -- or two out of every three Internet users who watched video.

Behind YouTube, Fox Interactive Media(which includes MySpace) took second place with 445 million videos viewed (3.1%), followed by Yahoo sites with 330 million (2.3%), and Viacom Digital with 291 million (2%). Hulu - which served 241 million streams - claimed the top session length of the top video sites, with viewers watching an average of 10.1 minutes of video on the site.

Incidentally, Battle at Kruger - a wildlife clip of a battle between lions and crocodiles over a buffalo calf - has had more than 41 million views.....