DVD Sales

Well, here's a grim piece of analysis from DMW: the retail trend in the current US economy is for consumers to only buy DVDs that have a huge marketed presence - ie studio blockbusters with big name stars. And studios are therefore now increasingly only funding movies that they know they can sell on DVD. A vicious circle. Bottom line for indie producers: as this trend trickles down through the industry, it will become harder and harder to find financing based on dvd-sale predictions.

Let's just hope that our market for African films has more in common with Nigeria than it does the USA.