More than any other politician, he (Obama) has grasped how the internet has changed the nature of communication. He famously used email, SMSs, text messages and social networking sites such as Facebook, MySpace and Twitter - the default communication methods of the youth - to appeal to young voters.
He also raised more than $325 million of his $650 million campaign fund via the internet, from donations of just $200 or less. Obama has 3.7 million Facebook friends - South Africa has 4.5 million internet users, period.
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