Cross Marketing

One of the challenges - and opportunities - facing local film makers is how to capitalise on the various revenue streams thrown up by your production. One of the most impressive application of cross-marketing I have seen was the National Geographic series Africa, which cross-promoted the tv series with glossy coffee table books, maps, music from the series AND music inspired by the series, a travelling photographic exhibition, a website where one could buy arts and crafts from the places visited by the show.......





And as if to remind me, the NOLLYWOOD Exhibition runs at the Michael Stephenson gallery in Cape Town from January 15th. Above is a photo from the exhibition.

Photographer Pieter Hugo became increasingly intrigued by the hyperactive Nigerian industry, that produces over 500 films a year. Hugo compiled a list of the iconic images and scenes that had attracted his attention. However, initial attempts to photograph on actual film sets failed to capture the intensity of the situations and he decided to take his interpretation of these staged realities into another realm by assembling a team of actors and assistants......

There's more at the Michael Stephenson Gallery website.