Audience Development

YouTube has begun testing a new social feature that lets users see what which videos their friends are watching, rating and commenting on in real-time.



DMW reports that the company has offered a limited number of invites to test the new YouTube RealTime feature, which aims to supplement the current widespread trading of YouTube videos via email, IM, blogs and social networks.

The feature functions as a toolbar at the bottom of the browser window, and provides updates of a user's friends' activities on YouTube in a news feed-type format.