New Media Information

Want to know what countries like China, India, South Korea and even Jamaica are doing with New Media Production? I came across this Futures of Learning website, with all sorts of global projects and programmes for the Durban Film sector to benchmark itself against.

The convergence of consuming and producing digital media has been termed “prosuming” (Lim and Nekmat 2008). This practice has been democratized with the increasing availability of technology tools to (young) Indians from all socio-economic strata. While findings avenues for creative expression is at the heart of prosuming, the objectives differ depending on who is doing the prosuming. For more affluent Indian youth it is often tied to commercial ends that try to capitalize on the growing middle-class Indian youth market and its potential for technology and other companies. On the other hand, enabling poorer young Indians to produce digital media is seen as a way of giving them a voice to express their experiences and attitudes about their lives and neighborhoods.

Sounds like the kind of discussions we have here in SA, no?