Durban Film Office at Cannes Lions

From our research we've come up with some estimated but nevertheless informed figures that the TV Commercial sector is currently contributing around R71 million per annum to the KZN economy. Cross referenced to the CPA's annual reports, the average number of production days per commercial during our reporting period was 1.99 days per commercial, meaning that Durban hosted 111.44 tv commercial production days and the average number of freelance crew for a commercial was 46, suggesting a total possible employment in KZN of 5126.24 person days for the year in question.

At just under 30% of the entire turnover of the KZN film sector, TV commercials obviously play an important role in building the industry. That's why the Durban Film Office is attending the world's premier TV commercial production event, the Cannes Lions Advertising Festival. Cost-effectively pooling resources, the DFO is attending as part of a joint Cape Film Commission / Gauteng Film Commission / Durban Film Office initiative, under the banner "South Africa Yes"



PS - breaking news: SA just won two Grand Prix in radio and outdoor advertising.....