Wednesday, April 29, 2009

Consumer Confidence in New Technology

If the news coming out of the USA is anything to go by, people are becoming more techno-savvy and computer literate. According to a recent report from the Consumer Electronics Association (CEA) and CNET, while consumer confidence in the overal economy dipped in April, confidence in technology and consumer electronics climbed sharply.

The CEA-CNET Index of Consumer Technology Expectations (ICTE) rose to 77.4, up more than 10 points from March to reach its highest level since December.

If these stats are in any way replicated in South Africa, it bodes well for new media options for filmmakers when creating, marketing and distributing their films.

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