Wednesday, March 18, 2009

Become a Millionaire?

Then switch off your tv set......

Oh dear - that's the recommendations of a Nielsen Media Report on the economics of television watching. They've calculated not just the cost of the tv sets and surround sound systems, not just the hours we waste each week vegging out in front of the box (about 32 hours a week) but also the indirect impacts of the products we purchase as a result of those damn adverts. Over a lifetime they reckon we'd each save ONE MILLION DOLLARS.



Which we could then invest in films, no?

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