Wednesday, December 17, 2008

Become a You Tube Partner

This week's Sunday Times included an article syndicated from the New York Times News Service; unfortunately I can't find either source on line to link to. The jist of the article is that internet distribution via YouTube in particular, is creating a whole new raft of productions and celebrities. Check out Michael Buckley's work at What the Buck Show as an example.
All he needed was a $2000 Canon camera, a $6 piece of fabric as a back drop and a pair of working lights.....
yet he has successfully created a product with over 100 million views and a positive revenue stream. Buckley achieved this success by becoming a YouTube partner - allowing YouTube to place adverts within and around partner videos and splitting the ad revenues with the creators. A YouTube spokesman said:
Hundreds of YouTube partners are making thousands of dollars a month
But if you look at Buckley's site, you'll see he's not resting on his laurels; there's a whole lot of extra marketing, networking and cross-promotion going on.

So, why not you? It's not going to be easy, but no one ever said it would be.......

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